Philippine Department of Tourism seeks to tie up with more celebrity tourism ambassadors
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The Philippine Division of Tourism (DOT) expressed its curiosity to associate with extra world celebrities as tourism ambassadors because it pushes to extend arrivals from key supply markets.
The DOT signed a partnership with South Korean actor Search engine optimization In-guk on Friday, twenty first February, beneath its Philippine Tourism Ambassador (PTA) programme.
On this capability, Search engine optimization will assist promote Philippine tourism in his residence nation.
Tourism secretary Christina Frasco identified: “We’ve already completed it with Japan, with Alan Shirahama. In fact, we’re additionally seeking to our different prime supply markets for globally recognized celebrities.”
Selling with the celebrities
The PTA is a DOT-led initiative, applied in tandem with its advertising and marketing arm, the Tourism Promotions Board.
It goals to invigorate arrivals, particularly from key markets by collaborating with well-liked personalities from the goal nation.
In 2023, the DOT tapped Japanese superstar Alan Shirahama, a member of the Japanese boy band Exile and is understood for his roles within the J-doramas Daytime Taking pictures Star, Prince of Legend, and One in a Hundred Thousand.
With Search engine optimization, the DOT mentioned it hopes to maximise the South Korean star’s large following on social media and appeal to extra South Koreans, particularly these from his fan base, to journey to the Philippines.
Frasco has but to establish what market the DOT is focusing on for its subsequent superstar tourism ambassador.
The nation’s prime sources for inbound guests are South Korea, the US, Japan, China, Australia, Canada, Taiwan, the UK, Singapore, and Malaysia.
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