Minor Hotels expands partnership with HBX Group
Minor Lodges and HBX Group have introduced the worldwide growth of their most popular distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Lodges and HBX Group’s current collaboration in Europe and the Americas. Beneath the settlement, Minor Lodges will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group may also designate HBX Group as a most popular B2B distribution companion, enabling streamlined distribution, optimised operational prices, and higher management over charges and stock.
HBX Group’s world community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Lodges properties throughout 58 international locations. These embody famend manufacturers akin to Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Lodges introduced its intent so as to add practically 300 properties to its portfolio over the subsequent three years, which may also be part of the popular distribution partnership.
Carlos Muñoz, Chief Industrial Officer at HBX Group, commented: “This world partnership represents a big milestone in our collaboration with Minor Lodges. By consolidating distribution efforts and decreasing operational complexity, we’re enabling Minor to streamline its technique and concentrate on reaching high-value markets the place we are able to add actual worth. HBX Group turns into an extension of Minor’s industrial arm, bringing their manufacturers to markets and clients that might in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to appear like.”
Ian Di Tullio, Chief Industrial Officer of Minor Lodges, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage greatest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our development and increasing our distribution. We sit up for broadening this profitable relationship to embody our world portfolio, in the end delivering superior worth to our clients.”
Fernando Vives, Chief Industrial Officer of Minor Lodges Europe & Americas, bolstered: “Our collaboration with HBX Group has accelerated our development in Europe and the Americas and supplied us with the insights to refine our method within the markets. As we develop our partnership globally, we’re excited to construct on this momentum and ship higher worth to our friends.”
This announcement additionally underscores Minor Lodges’ longstanding assist for MarketHub, HBX Group’s flagship occasion collection for the journey trade. A devoted companion, the resort group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.