Long weekends are boosting travel in the Asia Pacific

Digital journey platform Agoda studies that Asia’s numerous and common stream of public holidays is proving to be a lift to the Asia Pacific (APAC) journey business as Asian vacationers look to maximise their leisure time. 

Per the platform’s newest report, Asian vacationers trying to journey lengthy weekends are largely opting to remain within the APAC area, highlighting a possibility for hoteliers to seize rising demand for extra frequent, quick stays.

Senior vice-president for provide Andrew Smith opined that the chance for motels and airways to safe bookings and incentivize vacationers to increase their journeys and add ancillary objects to spice up income over lengthy weekends has by no means been higher.

Smith stated: “Inns ought to guarantee they’re utilizing the correct information to focus on the most popular shoppers from throughout the Asia Pacific area and be certain that their service choices are tailor-made to their regional tastes. For instance, catering for guests with giant households by making certain they can entry bigger and joined rooms for household journey.”

Lengthy weekends are for travelling

Agoda noticed an 80 p.c month-on-month improve in lodging searches from Malaysia, Indonesia, and Singapore forward of the Eid lengthy weekend. 

Locations of selection for the interval had been Japan, Thailand, China, South Korea and Taiwan. 

There was an identical development through the Songkran lengthy weekend in Thailand, with Hong Kong, Osaka, Shanghai and Seoul proving to be high decisions. 

The latest lengthy weekend in Vietnam, which coated Liberation Day and Labour Day, noticed Bangkok, Singapore, Tokyo and Seoul being essentially the most searched locations.

How can motels take advantage of out of lengthy weekends?

By proactively providing packages that cater to lengthy weekend stays and micro-vacations, motels can capitalize on these tendencies.

Among the many methods proposed by Agoda are:

• Give attention to Content material Advertising and marketing: Publish weblog posts or guides about “Prime Issues to Do in [Your City] Over the Lengthy Weekend.” Spotlight native occasions, hidden gems, and locations which are inside straightforward attain. Use search engine marketing greatest practices to make sure content material ranks for related lengthy weekend searches.
• Launch lengthy Weekend and “maxi-break” packages: Accomplice with journey platforms like Agoda and loyalty platforms to advertise prolonged keep provides equivalent to “Keep 4 Nights, Pay for 3”. This aligns with the rising development of shoppers turning public holidays into mini holidays.
• Push Ancillary objects that assist friends maximize shorter journeys: Embody value-adds like late check-out, complimentary breakfast, or tickets to native sights.
• Design wellness and immersive native packages – With Asia’s wellness tourism market projected to hit US$156.85 billion this yr, hoteliers can entice high-value friends by providing digital detox retreats, spa-and-stay bundles, and regionally sourced culinary experiences that may be loved over a 3 day keep.