IndiGo partners with Spotify
India’s most well-liked airline, IndiGo, and world audio streaming platform, Spotify have partnered to launch 6E Shuffle, a first-of-its-kind expertise that generates unique journey playlists for customers primarily based on their journeys and preferences. As a worth add, IndiGo and Spotify are additionally providing clients, reserving and travelling immediately with IndiGo, 4 months of complimentary Spotify Premium subscription.
By way of this partnership, listeners will take pleasure in personalised playlists primarily based on their journey locations, temper, and style choice. The playlists will likely be obtainable for purchasers to entry as soon as they obtain the Spotify app. Moreover, by leveraging Spotify’s progressive know-how, travellers will obtain curated vacation spot solutions for his or her subsequent journey, tailor-made to their music tastes and preferences. They will additionally go to the IndiGo vacation spot pages for extra data on these cities.
Current knowledge from Spotify revealed that listeners in India seek for travel-related music on Spotify a median of twenty-two lac+ instances per thirty days, and the best quantity of those searches may be attributed to Gen Z listeners, notably 18–24-year-olds. Curiously, the most typical time for these searches is between 3-4pm, and, this 12 months, travel-related music searches on Spotify in India peaked on April 20.
With 6E Shuffle, each manufacturers carry collectively journey and music — components which are inseparable and have an enormous emotional reference to client behaviour, particularly with regards to creating and unlocking core reminiscences. As part of this collaboration, the manufacturers will launch a video that includes I-Pop and movie artist, Armaan Malik, to encourage IndiGo travellers to ‘tune in and take off in fashion, as there’s music for miles’. The marketing campaign highlights that there’s music for each journey, irrespective of wherever you go, or regardless of the temper, ‘there’s a 6E playlist for that’.
Neetan Chopra, Chief Digital and Data Officer, IndiGo, stated: “We’re delighted to announce our collaboration with Spotify to supply our clients a one-of-a-kind journey expertise with a complimentary 4-month subscription and personalised playlists. Journey and music are interconnected, and this partnership displays our dedication to assembly the ever-evolving wants of our clients and enabling memorable journeys. Our imaginative and prescient is to create an immersive expertise for our clients, whereas we stay devoted to delivering inexpensive, hassle-free, and on-time journey experiences throughout our in depth community.”
Neha Ahuja, Director of Advertising, Spotify India, added: “Music is an integral a part of journey, whether or not for work or holidays, and our partnership with IndiGo is so related as a result of it permits us to faucet into current and new customers. We all know that journey is among the most essential use instances for music, and this 12 months alone, listeners on Spotify in India created a number of lakhs of playlists round travelling, with greater than 7.5 lac playlists created round ‘driving’, adopted by ‘journey’, ‘bus’, and ‘highway journey’. We’re at all times trying to collaborate with manufacturers with whom our synergy matches, and we are able to attain the fitting viewers, meaningfully, and that is one such instance.”