A growing business travel trend?
Sleep tourism has taken the leisure tourism trade by storm with a predicted market worth of $400 billion within the subsequent 4 years. Laura Busby, Business Director, Good Journey Administration shares extra.
“In an atmosphere the place worker burnout is on the rise and the 2 most typical psychological well being implications of enterprise journey are exhaustion and stress, this wellness-backed development seeks to prioritise self-care and sleep by superior tech, AI and different conventional therapies.
“The query is, might this turn into a distinguished enterprise journey development?
“The rise of sleep tourism has already been famous by large trade gamers, akin to Hilton which discovered relaxation and recharge to be the most important journey development throughout all generations for 2024.
“Many lodges have jumped on this development by providing sleep-specific packages, whereas airways akin to Air New Zealand are set to introduce bunk beds of their financial system class cabins from September, designed to reinforce the journey expertise of financial system class passengers and provides them the possibility to sleep comfortably.
“There may be rising consciousness of the significance of sleep on our general bodily and psychological well being. Enterprise travellers usually really feel the unfavourable results of jet lag and lack of sleep on this regard. That is an thrilling prospect for enterprise travellers who would little question profit from invaluable sleep earlier than a busy work journey stuffed with conferences and shows.
“Though that is an extra value for a enterprise’s journey finances, it’s arguably a worthwhile funding as a result of safeguarding and nurturing worker wellbeing will improve staff’ productiveness and their skill to drive long-term enterprise worth. “Journey administration firms play an essential position in serving to companies obtain this by constructing worker well-being into enterprise journey insurance policies, together with personalised journey programmes that mix enterprise with leisure, also called bleisure.
“These bespoke journey insurance policies embrace dietary necessities, train routines and choices for leisure close by, giving staff the possibility to unwind and alleviate stress all through their enterprise journeys. Sleep tourism choices might be a brand new addition value together with.”