Dusit Hotels and Resorts inks partnership with Generator and Freehand Hotels

Dusit Motels and Resorts formally entered a strategic partnership with award-winning hospitality developer Generator and Freehand Motels.

The partnership goals to synergise the businesses’ developmental sources so as to pursue sustainable worldwide progress for his or her respective manufacturers.

Underneath the partnership, Generator and Freehand Motels will leverage its intensive community and strengths in creating life-style hybrid lodging fashions within the reasonably priced life-style phase in Europe and the USA to hunt alternatives to introduce Dusit Motels and Resorts in key locations in each areas.

Equally, Dusit Motels and Resorts will leverage its presence in Asia and the Center East to hunt alternatives to introduce The goal right here is to deliver Generator and Freehand’s signature boutique hotel-hostel hybrid mannequin to main city locations reminiscent of Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, in addition to common islands Phuket and Bali.

Everybody wins

Dusit Worldwide vice-president for growth Siradej Donavanik mentioned of the settlement: “It’s an actual win-win state of affairs for each corporations. It broadens our growth horizons with out compromising our present model portfolios, permitting us to capitalise on prospects which may not align with our present model choices. We’re delighted to collaborate with Generator and Freehand and stay up for breaking new floor with many thrilling new signings forward.”

Alastair Thomann, CEO of Generator and Freehand Motels, added: “This groundbreaking partnership marks an thrilling new chapter within the progress trajectory of our corporations. Dusit’s distinctive mix of custom and innovation aligns completely with our imaginative and prescient for delivering culturally wealthy experiences for impressed travellers worldwide.”